I’ll preface through announcing that I assume that It’s Always Sunny in Philadelphia is one of the excellent indicates on TV proper now. However, this season’s Coors Light product placement is driving me nuts! Glenn Howerton, aka. Dennis, Tweeted the following:

Would maximum folks as an alternative see us drink cans that say “BEER” on it on Sunny or get paid by COORS to make a great show that human beings like?
I’m no longer certain I understand why that is an “or” assertion. Would the display stop to exist without Coors? But I get his factor. The essential actors, who additionally created the display, probably failed to make a whole lot for the first few years and that they have a proper to monetize. That being stated, I have issues.

The first is an entire loss of subtlety. Would a bar truly be subsidized almost completely via Coors Light? The signs and symptoms, napkin holders, napkins, a light shade over the pool desk, lack of other seen faucets, etc. Would bar owners ever drink the equal beer exclusively? Only if that beer had been loose, which doesn’t appear. With the copious quantity of beer selections, that they had to blend it up. And the superiority of different characters consuming it just throws Coors Light in viewers’ faces.

The second is a matter of preference. Coors Light seems like an extraordinary one for those guys. I lived in Philly for 9 years and am assured that humans don’t drink Coors Light bottles unless they are on a great reasonably-priced sale or unique deal. Nobody drinks Coors Light bottles in Philly dive bars, especially now not in South Philly wherein Paddy’s is placed. And worse, it’s no longer truly believe that any of the characters, store the useless Dennis, would be consuming Coors Light. Remember, that is the crew that drank less expensive wine out of a Diet Coke can.

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What They Should Be Drinking

Bars in South Philly can be more or less divided up into categories: Hipster bars and locals bars. Hipsters have moved into the wallet of South Philly and are commonly observed drinking PBR, other cans like Dale’s Pale Ale, or microbrews, together with the ones from the semi-nearby Victory Brewing Company. Considering that Paddy’s few customers are old guys, it’s not a hipster bar.

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It is a locals bar. Philly locals do drink reasonably-priced domestic beer, but now not Coors Light bottles. Perennial favorites are Budweiser and Miller Lite. Budweiser is out as it’s already were given the Entourage product placement. Miller Lite is an option. But the nice choice could Yuengling, a step up from the heavily produced Miller. Yuengling is from Japanese Pennsylvania and has a semi-national footprint. It’s the beer served at Philly-area university keg parties whilst trying to class it up from the standard Natural Light. Yuengling is so widely wide-spread in the place that its flagship logo is surely called “lager.” For It’s Always Sunny in Philadelphia, Yuengling could’ve healthy in seamlessly.

Maybe Yuengling had no interest in marketing via the show. Maybe they did, however, their bid became significantly worse than Coors Lights. I hate complaining approximately a show I enjoy, however, I simply want they could have executed a more sensible product placement if one had to be finished at all.

The creator writes at The Efficient Drinker approximately alcohol calories and related modern-day events.