This Body Positive Blogger Wants To Destigmatize Common Beauty Problems One Product At A Time
Katie Sturino changed into tired of handling thigh chafe or even greater uninterested in the beauty enterprise ignoring this hassle that she took subjects into her personal hands. In June of 2017, she released Megababe, and 12 months later, she’s helping girls combat thigh chafe and take care of female hygiene in a way that’s encouraging, honest, and actual.
As the founder of The12ishStyle, a weblog dedicated to conversations around body positivity, Sturino noticed a large gap in how ladies have been advertised with beauty products. “We have 500 specific approaches you can restore a wrinkle, fix your cellulite, tighten your pores and skin, darken your skin, color your hair — however, there’s nothing out there to cope with something that’s quite not unusual (thigh chafe). This isn’t a spot problem; this is quite a giant trouble that girls deal with on some degree in any one of a kind sizes.”
What commenced as one product in 2017 has now become 5 products dedicated to helping girls experience security in their very own pores and skin and erase stigma. Sturino shared her suggestions on launching a product for the primary time and defined why understanding the market and growing something that she could use is a pinnacle priority for her logo.
Do your research before launching.
“My largest piece of recommendation is the recommendation that I’ve used and implemented in everything I commenced: don’t soar into a crowded pool and not using heritage and no investment and assume to prevail. You want to are available in with differentiation. I realize the marketplace back and front, so I realize what’s out there and that there’s a want for this.”
Know how the market presently speaks in your target audience.
“I had been the usage of one of a kind hacks and different things that have been fine but not geared closer to a woman. I clearly desired something that turned into made for me and now not an athlete or a person. So I looked at the market and became amazed that matters that existed for girls were cheesy and uncomfortable and was like, ‘why isn’t this an aspect?’ Why has no person recognized and capitalized on this want in the market? Many ladies enjoy thigh chafe and boob sweat daily, but there is no merchandise, particularly for the ones troubles centered on girls, that we can proudly use. So that’s what I set out to create – female products that actually paintings, really remedy problems, and that look adorable at the same time as doing it.”
Think approximately how you’re one of a kind.
“What are you bringing to the table that’s going to excite human beings that they couldn’t discover everywhere else? If you’re going to fill the world with a product, ensure there’s room for it so that you don’t emerge as going in opposition to companies which have one billion dollars and research labs which might be developing things faster.”
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It’s ok not to have all of the solutions in advance. “My naiveté helped me no longer be scared of things like managing all of the issues you run into whilst creating a product which might be demanding and make your commercial enterprise hard. There are such a lot of the ones matters which you don’t recognize whilst you’re launching. Not knowing what we have been up against was helpful. I had never created something. We are a self-funded agency, which surely means that everything is on us, and all the chance is there. However, all of the praise is there, too.”
Don’t be afraid to ask questions. “I grab statistics wherein I can. I’m no longer afraid to invite questions. You, without a doubt, should determine it out yourself. If you’re now not someone cozy doing that or being on the unstable floor, then that’s (launching an emblem) not for you.”
Having an internet personal presence helps. “It genuinely paves the manner to make it lots simpler while not having to position so much money into marketing bucks. Brands with a founder at the back of it have greater of a story than something that pops up. Megababe is all about human contact. This became no longer created in a boardroom primarily based on market studies. I created this emblem based totally on my private need and years and years of personal experience. I speak to my clients ordinary. I listen to their testimonies. I take their comments, and that’s how we are growing this brand. People need the tales and connection.”
Create products for your self and your community will follow. “I’m now not making merchandise for everybody but me, due to the fact they’re all things I need. I tried all famous deodorant manufacturers in the marketplace. I didn’t have whatever within the market that labored for me that didn’t have aluminum in it. The products I’m arising with for 2019 are all things that I wanted for a long time that I even have troubles locating.”
Think approximately your product message and the way you market it for your network. “I don’t need you to experience ashamed about the solution you’re the use of. It’s thigh chafe, it’s now not a worldwide disaster, but on a small level, it’s just some other factor that women have internalized as shameful due to the fact they don’t have a thigh hole or a ‘Toblerone tunnel.’ For me, that’s simply every other manner to chip at ladies vanity. We’re empowering them and announcing, ‘yeah, I chafe, big deal — I look excellent, and I’m strolling at the beach in my swimsuit.’”