Danielle Bernstein launched her fashion blog, WeWoreWhat, when she becomes simplest a sophomore in college. The native New Yorker has elevated her website into an aspirational fashion emblem in beneath a decade, with 1.8 million fans on Instagram alone. She became one of the first influencers to parlay blogging and ‘gramming right into a full-time process and, seeing that then, has launched her own garb line, Second Skin Overalls, and teamed up with different brands to proportion her eager eye. She tells us all about it.


Danielle Bernstein sporting a healthy from her Onia collaboration courtesy OF WEWOREWHAT.COM initially. Why did you start WeWoreWhat? WeWoreWhat started as a street style weblog nearly 9 years ago to offer a daily supply of outfit ideas for something that needs to be the perfect part of your day: getting dressed within the morning. About six months in, I grew to become the camera around onto myself, and WeWoreWhat has become a personal style diary.

My following is a product of natural growth and staying proper to my emblem. My fans can believe anything I promote, which has been extraordinarily critical. How could you describe your style aesthetic? Minimal and easy, whilst final elegant and on-trend. How did you grow your target market throughout all your structures?


Why is it so critical to lead a wholesome way of life? I must lead a healthful way of life because my agenda—and a variety of humans can relate to this—receives so chaotic that exercise and wholesome diets can slip. I try to make it a factor to guide through example and provide my fans clean pointers and tricks they can contain into their daily lives. That’s why I changed into outstanding excited when FIJI Water ultimately launched a sports activities cap bottle! The new sports cap makes it even handier to hydrate while working out.

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Why did you sign on to become a FIJI Water ambassador? I’ve been with my FIJI Water fam for over two years now. I signed directly to turn out to be a FIJI Water ambassador because I get to speak about things outdoor of style, which are as crucial to me, including health and running out. It’s certainly been one of my favorite partnerships of the 9 years I’ve been doing this because the logo suits so seamlessly into my existence, plus I was already a customer for years! Additionally, they are a real partner because we work collaboratively together on the innovative front that’s critical to me as a content material creator.

How do you exercise self-care? Sticking to a healthy weight loss program and direction, drinking heaps of water are my predominant methods to exercise self-care. I realize drinking as much water as possible is essential when visiting and flying so much. I also attempt to ‘flip it off as much as I can, and I’ve also turned out to be definitely into Pilates and meditation.

Danielle Bernstein practicing PilatesCOURTESY OF @WEWOREWHAT

Why is it vital to you to set that instance in your fans? If I can encourage someone to take higher care in their health and typical well-being, I sense that I’m setting my platform to correct use. I proportion workout pointers and weight loss plan hint thru my social media pages. My followers have clearly requested for it in DMs and remarks, so I comprehend it’s something they’re seeking out and keen to pay attention extra of. Some examples consist of dancing a sweat with the Rickey sister to expose its smooth to get an excellent exercise in just your living room, or creating my favored smoothies with fitness and well-being teach Melissa Wood Health.

Why did you release Second Skin Overalls? When I commenced my blog, my tagline becomes ‘overalls are my 2d skin’ because I changed into always carrying them. I set out to create a collection of 5 patterns that had been, in my eyes, the proper pairs of overalls and jumpsuits. Since launching over the years in the past, there were over 15 patterns created and counting! I in no way observed a pair that I loved every part of, and I noticed a space inside the marketplace that I knew I could fill.

Overalls can be intimidating to tug off. How can each person discover the proper pair and lead them to paintings? When I layout new styles, I try to make sure the match is without a doubt flattering for all body kinds. Showing my fans special methods to style them is vital so that human beings aren’t as intimidated.

Danielle Bernstein in White Linen Short, $118, ssobydanielle.ComCOURTESY OF SECOND SKIN OVERALLS

What had been some of your preferred style collaborations? I grow to fall in love with all of my collaborations because I’m so involved in every part of the technique. However, some of my favorites were my Onia collections, after which my earrings collaboration, which becomes with Lulu DK. Lulu DK approached me about developing a collection of easy, gold earrings that become not handiest low priced, however, regarded of a higher fee factor. This became my first time doing a jewelry collaboration, and it was truly amusing and one-of-a-kind for me. No, be counted what the product category is; I try to preserve the charge point practicable for my fans while staying authentic to my style.

Where do you get design notions from? Aside from humans, I follow on Instagram, and I draw loads of notions from the human beings of New York City. I more recently have been loving pulling inspo from antique snapshots.

What’s an average paintings day like? It’s always unique but commonly starts with coffee and sitting at my big eating desk with my crew. We go through emails and the timetable for the day. Our days can consist of things like press appointments, lunches with brands I may additionally or won’t paintings with already, smartphone calls and conferences for SSO using Danielle, shooting each day clothing, and so forth.

Danielle Bernstein sporting earrings from her LuLuDK collaboration courtesy OF WEWOREWHAT.COM

What’s the maximum challenging thing about your task? I suppose the toughest part of my job is constantly being ‘on.’ It’s tough to be within the highlight and have human beings usually trying to you for advice, outfit posts, and many others. Taking a weekend completely off from social media is difficult to do, and every so often, I emerge as feeling guilty. However, I understand it’s crucial to do on occasion. What’s your favorite part of your job? The countless possibilities that include it. The traveling and those I meet along the way.