WordPress is the most powerful website builder available, supplying its customers with countless functions and designs that enable you to make your website as easy or complex as you would like.

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But, with all of these options, how do you know which aggregate will now not best attract more traffic but keep them coming lower back? The top-acting WordPress sites, it seems, have something in common — and it is not their use of specific plugins. So, what is it that honestly sets a successful WordPress website apart from the rest?


To find out and shine a light on the one’s revelations, we highlighted almost 350,000 GoDaddy-controlled WordPress websites to examine and perceive what types of conduct correlated with the most powerful effects, as measured by using visitors. In addition to a page or publish Advent, we tracked websites for 12 months every time their proprietors achieved a replacement, including changes to content, themes, plugins, and media.

Then, to hone in on what helped or hindered those websites’ success, we compared the two most distinct personalities we dubbed Rocketships — that means modern websites that noticed meteoric site visitors increase at some stage in the year. These websites started with a unique monthly visitorship of 0 to 999. They unexpectedly grew visitors to someplace between 99,000 and 500,000 Decliners — meaning websites that saw visitors decrease significantly using more than 50 percent at some stage in the year.

The information confirmed that Rocketship websites were, and are, some distance and away more actively managed than Decliners, with 164 percent greater interest spanning web page introduction, submit advent, content material updates, and the technical plugin and subject activation and updates. Our research indicated that high-traffic WordPress websites had been the ones that might be cared for and nurtured with the aid of their proprietors on a normal basis.

WordPress Website

So, how does your website emerge as a Rocketship? Looking at the unique elements that make a successful Rocketship website, what should a business prioritize on the “to-do” list of website mechanics? Here are three findings and pointers that stack the deck in your favor.

Content policies are the road.

The pronouncing goes that “Content is king,” and it is actual. Regularly publishing fantastic, applicable content your readers will find engaging is a key to achievement. So, don’t forget to set an editorial calendar in the vicinity to coordinate your efforts and create strategic month-to-month subject matters inspired by using popular key phrases. Examine what is topical in the information and growing on Google Trends; see what’s timely and how you could align your merchandise or offering with what you notice there.

Related: How Often Should You Update or Rebuild Your Website?

When it involves frequency, Rocketships creates new posts three times a week. A regular and relevant content introduction is something on the way to pay dividends, as site visitors can have a cause to return to your website online to study more. Consider posting blogs as a two- — or greater — part series to create episodic content. Sites that post posts on a constant timetable build a devoted audience and grow their site visitors in conjunction with it.

A sparkling coat of paint makes a distinction.

When it involves adding functionality to your website, plugins can be a remarkable asset, particularly as they assist you instantly and without difficulty creating touch paperwork, search engine optimization, and protection.