Yu Televentures, a subsidiary of Micromax, made its debut in the Indian smartphone marketplace at the start of 2015 and can be credited with kicking off a rate war in the sub-Rs. 10,000 phase. The first few phones from the net-extraordinary emblem had been the unique Yu Yureka, Yu Euphoria, and Yu Yureka Plus, which confirmed just how an awful lot a consumer could get for the rather little money. The logo claims to have offered over 3 million telephones so far in India.
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International Data Corporation (IDC) facts show that till March last year Micromax changed into the second-highest promoting phone dealer in India, with a robust offline as well as on-line presence. However, there had been no most important Micromax or Yu launches for a long time, and Chinese manufacturers appear to have considering taken over.
Now, the Yu Yureka is back in an all-new avatar, known as the Yu Yureka Black. It’s the mobile emblem’s first release in almost 9 months. The new Yu Yureka Black, as before, is an online one of a kind product and promises a whole lot of features. The Eureka Black has loads to stay up to mainly due to the fact the unique Yureka (Review) and Eureka Plus (Review) set high requirements and inspired reviewers.
However, with extra competition than ever before, is it too little too past due for the organization? We go into the details in our review.
Yu Yureka Black layout
The new Eureka Black is probably marketed as a “reincarnation” of the authentic Yureka cell phone, however, there is no similarity among the 2 on the subject of a layout. The Eureka, released in 2015, featured a sandpaper finish on the back which has become its signature. The new Eureka Black, however, sports an all-metallic unibody with a glossy finish, which surely feels premium at this price stage.
The Eureka Black has been launched in two variations: Chrome Black, which we obtained for our evaluate, and Matte Black. The front is covered by 2.5D glass, which offers it the visual attraction. There’s a physical Home button with an incorporated fingerprint sensor on the front, which has a chrome accessory around it.
The Chrome Black model of the Yu Yureka Black has a reflect-like end on the rear and aspects, and it becomes difficult for us to picture it without reflections. It became additionally slippery, and we needed to be more cautious at the same time as selecting up this telephone because it tended to slip out of our palms. Fortunately, Yu ships an obvious case with the handset, which we endorse using always. The rear panel of the Yu Yureka Black has two chrome strains strolling across the pinnacle and bottom mimicking the antenna lines visible on numerous telephones. The number one digital camera protrudes barely, though the lens is included by using a metal ring.
We really like the truth that the Yureka Black lives as much as its call because the color is its major theme. There’s almost no branding at the handset except for a Yu logo on the rear. The bottom of the cell phone capabilities a preferred Micro-USB port and dual grilles, even though only one is definitely a speaker. The three.5mm audio jack is on the top, whilst the hybrid twin-SIM (Micro + Nano) tray is on the left.
At eight.7mm thick, the Yu Yureka Black is marginally thicker than the Xiaomi Redmi 4, which measures 8.65mm. The 5-inch show is straightforward sufficient to use with simple one hand, and we ended up using it that way via the maximum of our evaluate. At 150g, the smartphone felt mild sufficient.
Overall, the Yu Yureka Black does not offer whatever new in phrases of layout, however, it would not disappoint us both with its looks and aesthetics. The creation first-rate is a fair bit better than the maximum competition in this rate section.
Yu Yureka Black specs and software
The Eureka Black capabilities a 5-inch complete-HD (1080×1920 pixels) IPS show with 2.5D curved-side Corning Gorilla Glass 3, which is a nice bonus at this fee. The 4G-enabled smartphone is powered with the aid of an octa-core Qualcomm Snapdragon 430 processor clocked at 1.4GHz, coupled with 4GB of RAM. This SoC has to turn out to be a famous choice for low-value phones across brands, and we have visible a couple of latest examples of this, inclusive of the Xiaomi Redmi 3S Prime (and Redmi 3S), Lenovo K6 Power, Panasonic Eluga Ray Max, and Motorola Moto G5.