Sales teams who are happy and motivated produce better output. They are more willing to bring their A-game to work every day when they are satisfied with their treatment in the office.

But motivating your salespeople is not just about money, although fair pay, commissions, and spiff or sales incentives are significant factors. You need to get creative. Look beyond the monetary and check into your sales team’s daily experiences.


Their motivation is affected by various factors every day. It is crucial to your company’s growth that you meet the needs of each salesperson and give them reasons to stick with the team.

The Best Ways to Motivate Your Sales Team

These are some of the best approaches to keeping your salespeople excited about winning customers. Use varying techniques to ensure you address your sales team’s concerns and preferences.

1. Give their work depth

It is not enough that your employees tolerate their jobs. If you want to keep the people in your team, you must see that they find meaning in them.

Employees who find purpose in their jobs are more passionate about them. 76% of workers even say they find fulfillment when a company’s goal is clear to them and have ways to grow.

Have periodic refreshers on your company’s vision and mission statements. Take these chances to remind them what your organization seeks to establish through the products or services you are selling. Make it clear in your discussions that they also have invaluable roles in achieving these goals so they know their contributions matter.

2. Open opportunities for learning

Growth opportunities at work are not limited to promotions and pay raises. Your employees also care about gaining in-depth knowledge about the industry, your competitors, and your company’s goods and services. These experiences help them grow in both their personal and professional lives.

Provide different avenues for learning for your sales team. One way is to sponsor seminars or webinars hosted by industry experts and stakeholders. You can also direct them to free resources, such as podcasts, videos, free talks, and e-books, that they can consume on their own time.

3. Introduce “fun” rewards

Work can quickly get monotonous and uninteresting without things to look forward to outside of weekends and holidays. Add fun to your workdays by offering rewards and incentives that do not directly relate to their deliverables.

For instance, when your employees need the inspiration to reach a monthly quota, entice them with a weekend getaway for the team they can unlock when they reach sales targets. However, take note that big rewards are not all that matter.

Little things can make a big difference in having a productive workday and having your sales team feel valued. Don’t skimp on small gestures, such as bringing the team free food for lunch or celebrating someone’s birthday.

4. Recognize efforts and victories

An easy way to have your salespeople lose meaning in their roles is never to acknowledge them for their efforts. Sincere gratitude is simply showing your team members that you see and appreciate their work.

Sometimes, this can be a simple “thank you” after a well-done job. Other times, this can be a more significant act of recognition. You can decide on an employee of the month to reward exemplary sales performance and give them extra days off or a cash incentive.

After a month or campaign concludes, managers should intentionally thank their sales team for their hard work. Whether you reached your goals or not, express thanks before and after, offering corrections and points for improvement.

5. Be a flexible leader

No employee wants to work under a manager who imposes their methods and never takes no for an answer. Your sales team will feel stifled by this treatment. Also, no one enjoys being forced to do things—it is human nature.

Take the time to discuss your employees’ work styles and preferences with them. Speak to them one-on-one or even have feedback forms to which they can anonymously submit comments and suggestions. This way, you find important information, such as when they prefer in-person meetings or discuss things via conference calls or messaging.

This lets you understand if you have any practices that make your salespeople uncomfortable or have better alternatives to current practices. Rigidity is the enemy of progress. If you want your team to grow, you must be open to innovation.